On October 21, a recent meeting was held by the State Administration for Market Regulation in Beijing, focused on the administrative guidance for food safety in emerging business models. The purpose was to outline actions for ensuring quality safety and promoting the healthy development of platform economies, particularly in light of the upcoming “Double Eleven” shopping festival.

During the meeting, it was emphasized that market regulation authorities will enhance food safety oversight for new business formats. The goal is to protect consumer safety and foster a robust market environment that invigorates business growth.

In recent years, the rapid expansion of fresh e-commerce, food delivery services, and live-stream shopping has brought immense convenience to consumers and fueled economic growth. However, these new formats also introduce novel risks and challenges concerning food safety. In response, the State Administration for Market Regulation has initiated special inspections and monitoring of food safety in these emerging sectors. While the findings indicate a stable overall food safety status, they also uncovered some key issues that need to be addressed.

The meeting highlighted the urgent need for fresh e-commerce, food delivery, and live-stream shopping businesses to cultivate a strong awareness of food safety. It emphasized that food safety should serve as a cornerstone for corporate development and a vital line of defense. Companies are urged to strictly adhere to food safety responsibilities, improve their internal quality control measures, and ensure they operate legally and compliantly.

The discussion also stressed the importance of prioritizing quality above all, advocating for high-quality product offerings to enhance consumer experiences and inject new vitality into economic development.

To promote these objectives, market regulation authorities plan to implement a quality safety initiative aimed at fostering the healthy growth of platform economies. This includes providing policy guidance and compliance education, as well as encouraging platforms and their operators to elevate their awareness of quality safety and managerial standards. These measures are designed to effectively facilitate the healthy development of emerging business formats while ensuring consumer food safety and fostering a dynamic market environment.

Representatives from various sectors, including fresh e-commerce, food delivery, and live-stream platforms, participated in this administrative guidance meeting.