The China Consumer Association (CCA) has issued a consumer alert today as the “Double 11” online shopping promotions are just around the corner. They urge consumers to approach internet promotions and product reviews with a level-headed mindset.

According to the CCA, with the overwhelming amount of information available online, “third-party evaluations” have become a significant reference point for consumers when making shopping decisions. Many shoppers have developed the habit of checking reviews before making a purchase.

The CCA explains that these “third-party evaluations” typically come from individuals or organizations that lack official national inspection and testing qualifications as well as recognition from the China National Accreditation Service for Conformity Assessment (CNAS). These entities often claim to conduct their own tests or refer to professional testing results, analyzing data and sharing subjective experiences to compare aspects such as product quality, functionality, design, composition, service, and value for money. They then promote their findings through self-media platforms, often in the form of graphics, videos, or live broadcasts.

However, the CCA warns that while “third-party evaluations” can provide valuable shopping insights, they also risk misleading consumers if they deviate from their intended purpose. Consumers are encouraged to critically assess their shopping needs rather than blindly follow trending recommendations.

Moreover, the CCA urges all entities involved in “third-party evaluations” to adhere to principles of fairness and honesty, ensuring they deliver genuine, effective, and trustworthy information for consumers to consider.