During the recent China International Import Expo (CIIE), Panasonic showcased a range of innovative products, including the “Six-Constant Climate Station,” which integrates air conditioning with fresh air functionality, cloud analysis services for battery asset management called “BetteRRRy,” and a cogeneration project utilizing a 5kW pure hydrogen fuel cell. Every year, Panasonic returns to the expo with cutting-edge technology, earning the reputation of being a “full-attendance” exhibitor.
In an interview, Tetsuro Homma, Vice President of Panasonic Holdings Corporation and General Representative for Northeast Asia, described the CIIE as a “global strategic exhibition” that provides immense exposure for the company’s latest innovations and business strategies in China. “The CIIE serves as an exceptional platform for foreign companies like ours to introduce new products and solutions to the Chinese market,” he said. “By showcasing our high-tech products and concepts at the expo, we can expedite our results and gather valuable market feedback.”
Panasonic has gained more than just visibility at the CIIE; over the past seven years, it has expanded its network by signing numerous cooperation memorandums, with 15 agreements established at the most recent event alone. As a long-standing Japanese company, Panasonic has built significant brand recognition in China since its entrance in 1978, evolving from a focus on cathode ray tubes and consumer electronics to now concentrating on health-oriented intelligent living spaces, electric vehicle components, and smart manufacturing.
In 2019, Panasonic established its Northeast Asia regional headquarters in China, combining both business and regional functions. That same year, they unveiled their strategy to become the leader in health and senior living solutions, propelling the development of their first elder care community in China—the Yada Panasonic Community. Initially just a concept, this initiative gained traction, fueled by Panasonic’s two decades of experience in elder care in Japan. As a result, by 2022, the community was completed, and now there are 35 such integrated residential projects in China.
Discussing the Chinese market, Homma emphasized its unique attributes. “China is not only a manufacturing giant but also an immense consumer market with a robust supply chain,” he noted. “The country has a strong appetite for new technologies and holds vast economic potential, offering significant opportunities for foreign enterprises.” He recognized China as a pivotal market that drives Panasonic’s overall growth.
For foreign companies like Panasonic, the CIIE represents an invaluable opportunity to stay informed about the latest market trends and changes in China. “Our participation has enhanced our ability to rapidly adapt to new technologies and market shifts, allowing us to sync up with China’s progress,” Homma shared.
Panasonic’s exhibition themes have consistently aligned with China’s evolving market trends, from their comprehensive line of appliances exhibited in the inaugural CIIE to topics such as “Health and Aging,” “Clean Solutions,” and “Smart Life, Smart Society” in subsequent fairs. “The CIIE is a vital platform where outstanding products and technologies from around the world converge, bridging China and the global stage,” Homma said. “We deeply feel that China is continuously opening its doors wider, and it plays an increasingly important role in the global economy.”
Looking ahead, Homma expressed enthusiasm for more foreign business leaders to witness the dynamic and innovative landscape of the Chinese market firsthand. “As they say, seeing is believing. I hope more executives visit China to deepen their understanding of this rapidly evolving market,” he concluded.
