In an exciting first for the U.S. market, iTaiwan Foods, a prominent food retailer in the Silicon Valley area, is introducing the “Taiwanese Food Culture Festival,” which will run from October 22 to December 15. This event will feature five separate celebrations, each tied to seasonal themes and holidays, allowing consumers to experience the rich food culture of Taiwan while in America. Shoppers will also enjoy special promotions, with discounts starting at 20% and tasting events across three of iTaiwan Foods’ locations in Northern and Southern California.

The festival kicks off with an event from October 22 to November 3, themed around Halloween, celebrating “Taiwanese Selected Snacks,” perfect for gifting or personal enjoyment. According to iTaiwan Foods, the highlight of this promotion will be popular items such as Guai Guai snacks, Taiwanese fruit dried snacks, rice mochi, and crispy sweet potato chips. A standout feature is the “Special Edition Guai Guai,” which includes unique flavors like “Pawpaw Melon” and “Summer Snow Mango,” which are hard to find in U.S. retail stores. Guai Guai snacks embody a special culture in Taiwan, cherished by many as a classic snack and a nostalgic reminder for those who long for their homeland.

The festival will also showcase traditional snacks like preserved radish cakes and rice mochi. iTaiwan Foods explains that the Hualien rice mochi is a treasure of Taiwan’s indigenous culture, representing the nourishment from nature and rich tribal heritage. These treats are not only chewy and sweet without being overly rich, but they also carry blessings of togetherness and abundance—each bite encapsulating a unique story of Taiwan’s natural and cultural charm.

Fruits like cherimoya and Aiwen mango are also featured in dried fruit forms, showcasing Taiwan’s unique offerings. iTaiwan Foods highlights that the country’s favorable climate—warm sunshine and fertile soil—nurtures a wide variety of fruits, earning Taiwan the title of “Fruit Kingdom.” The dried fruits are a testament to the wisdom of the Taiwanese people in harmonizing with their land, skillfully merging traditional techniques with modern technology to create seasonal dried fruits that preserve natural flavors and nutrients, much beloved by consumers.

The “Taiwanese Selected Snacks” event will take place concurrently at three locations: San Jose in Northern California, and Chino Hills and Rowland Heights in Southern California. Following this, the “Taste of Taiwan” event from November 5 to November 17 will offer many cooking-related discounts and tasting opportunities. From November 19 to December 1, consumers can look forward to the “Taiwanese Souvenir Gifts” promotion, perfectly timed for the year-end gifting season. The “Taiwanese Nourishing Delicacies” event from December 3 to December 8 invites everyone to indulge in delicious foods during the cold winter months, while the grand finale will be the “Taiwanese Hot Pot Festival” from December 10 to December 15.

In addition, iTaiwan Foods has launched an online shopping platform where customers can purchase these items at (https://itaiwanfoods.com) with free shipping on orders over $99.

For those interested, the addresses for the stores are as follows:

– San Jose Store: 1085 E Brokaw Rd #50, San Jose, CA 95131
– Chino Hills Store: 13089 Peyton Drive, Unit G, Chino Hills, CA 91709
– Rowland Heights Store: 1734 Nogales St., Rowland Heights, CA 91748